According to the Australian retailers Association, Aussies really love their mums.
Each year, we fork out roughly $2 billion on Mother’s Day gifts, with spending distributed across the board at florists, restaurants/cafes, retail stores and day spas.
So, as people hit the shops in search of the perfect Mother’s Day gift, retailers will be rushing to make sure their shelves are fully stocked with gifts that say ‘I love you, mum’.
In celebration of this day of appreciation, we’ve taken a trip through history to look at the holiday’s origins.
While the modern day version of Mother’s Day wasn’t officially recognised until 1914 in America, celebrations of motherhood can be traced as far back as ancient Rome and Greece.
The early incarnations of Mother’s Day revolved around festivals that were held in honour of the mother goddesses, Rhea and Cybele. The earliest modern precedent for Mother’s Day, however, comes from the early Christian festival, ‘Mothering Sunday’.
Mothering Sunday was once a major celebration across Europe and the United Kingdom and was celebrated on the fourth Sunday in Lent. This tradition was originally a day of faith, where people would attend a special service at their local church. Over time, Mothering Sunday started to become a day when children would shower their mothers with gifts. By the late 1930s this tradition faded in popularity and merged with the American holiday, which by this point had firmly established itself as Mother’s Day in the U.S.
The American concept of Mother’s Day first emerged in the 19th century in the years before the Civil War. Ann Reeves Jarvis originally conceived the idea as a day of personal celebration between mothers and families. Her version of the day involved wearing a white carnation and attending church services. She resolved to have this day added to the national calendar because she thought too many of the national holidays were revolved around men.
In 1908 the Methodist church in Grafton, West Virginia hosted the first official Mother’s Day, and by 1914 the day was officially recognised as a national holiday in America.
While gifts may not have been part of the original Mother’s Day plan, 21st century mums have grown to love how much they get spoilt come the second Sunday in May each year.
From foil balloons and mugs with messages of love and appreciation to photo frames, trinket boxes and candles, Dormar Indents has all of the Mother’s Day gifts you need to keep your customers happy.
To access our great range of Mother’s Day gits, register your business here. By registering you’ll become one of our highly regarded members and will have access to a host of exclusive deals and special, wholesale prices.
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